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Traditionally, the number of menu items on a restaurant's menu is enough to warrant some redundancy. Examples of this are bland offerings like "burgers" or "sandwiches." However, for restaurants with poor selections or poorly cooked food, the number of choices might not be enough. These restaurants rely on the curated list of best dishes to get new customers in order to keep their doors open. When choosing where to go for dinner there are two main factors- price and selection- that can vary across all genres. Finding a great place that meets your interests is important since you're more likely to visit again if it suits your needs. Many people like the look and feel of a restaurant because of the atmosphere and ambiance. The overall look and design of a restaurant can strongly influence its popularity. The interior decor contributes to the ambiance as well as the overall look. More often than not, restaurants with high ceilings and white walls can create an impression that is more upscale. This is one factor that enhances the price as well as selection element since it tends to be expensive to pay for such a design, even if you know you'll have a wonderful meal. This is especially true if it's a chain restaurant or popular chain restaurant. The price per plate will be increased due to increased demand and cost of maintaining a business that is traditionally upscale. The selection element is the number of different dishes that are on the menu, as well as the quality of those dishes. Many restaurants have a signature dish, often referred to as a "specialty" item. The interesting thing about these specialties is that they tend to be among the more expensive items on their menu and aren't always on the menu. They can be added on after you order something else or be listed as an option at the bottom of a page or online menu for you to order if you want it enough. The price element loosely correlates with the selection aspect of the menu where often times you find that more expensive items are also more popular. Some restaurants' menus don't change based on season or popularity, but rather based on what is available or feasible to serve. The price of this comes in the form of quality since it's harder to maintain food freshness and levelness throughout a larger quantity of food. Therefore, the cost will be higher because it takes time and energy to manage a quantity of food that scales well with its current popularity. In an effort to cater to customers' needs, many restaurants have started to offer some sort of rewards or points system. These systems usually work by rewarding customers for their patronage with a certain number of points after a certain number of visits, or after a certain amount of money is spent. The most common example of this is the frequent-buyer card that many restaurants issue. If you bring your card each time you visit a restaurant, you will eventually get a reward for your loyalty. A card like this can be something as simple as free dessert from the dessert menu, or it could be discounted food items for the whole table. One popular chain restaurant offers free food for life after 100 visits. cfa1e77820